At Upgraph, we understand that a personalized, data-driven SEO strategy is the key to delivering results that matter. This case study outlines how we helped a divorce law firm in San Antonio overcome past SEO failures and achieve substantial growth, including a 150% increase in organic traffic and a 120% increase in client acquisition within six months.

Leading this project was Sharif U. Siddique, Upgraph’s founder, who provided strategic oversight to ensure that every step of the process aligned with the firm’s goals.

Client Background

The client, a well-established divorce law firm based in San Antonio, had experienced poor results from previous SEO agencies. Their online visibility was low, organic traffic had been declining for months, and they struggled to generate enough client inquiries through their website.

They needed a comprehensive SEO approach that would not only improve rankings but also turn their website into a steady source of new clients.

SEO Strategy Development

Initial Analysis

Our SEO team began by conducting an in-depth audit of the website and the firm’s overall digital presence:

• Website Audit: The site had numerous technical issues, such as slow page speed, broken links, poorly optimized meta tags, and thin content.
• Competitor Analysis: Local competitors were performing better in search results by focusing on local SEO, using strong content strategies, and targeting high-value keywords.
• Keyword Research: We identified key local keywords like “San Antonio divorce lawyer” and other high-intent terms that would bring in potential clients actively searching for legal services.

Strategic Planning

To address these challenges, we developed a comprehensive SEO strategy that focused on three core areas:

• On-Page SEO: We optimized all meta tags, improved headers and alt texts, and eliminated thin content by expanding the firm’s service pages.
• Off-Page SEO: We disavowed bad links from previous work and initiated a high-quality link-building campaign to secure authoritative guest posts.
• Local SEO: We optimized the firm’s Google My Business profile and enhanced local citations, making sure their NAP (Name, Address, Phone) details were consistent across all platforms.

Implementation

Timeline

Over a six-month period, we systematically implemented the strategy in three phases:

1. Technical SEO Fixes: Addressed broken links, optimized site speed, and enhanced mobile responsiveness.
2. Content Optimization: Expanded key pages, optimized for targeted local keywords, and created relevant blog content.
3. Link-Building and Local SEO: Focused on acquiring high-quality backlinks and improving the firm’s local SEO visibility.

Execution

Our SEO Manager, Vinod Patel, led the day-to-day execution, ensuring that each technical fix and content update was completed to the highest standard. He also managed the outreach efforts for link-building, securing placements on reputable legal and local websites.

Results

The results exceeded the client’s expectations, leading to significant improvements across the board:

• Organic Traffic: Increased by 150%, thanks to optimized content and targeted keywords.
• Keyword Rankings: Secured top 5 positions for over 20 high-intent keywords, including terms like “San Antonio divorce attorney.”
• Conversion Rates: Saw an 80% improvement in conversion rates, contributing to a 120% increase in client inquiries and acquisitions.

Challenges and Solutions

Challenges

The client had previously worked with several SEO agencies without success, which meant there was an element of skepticism. Additionally, acquiring quality backlinks was challenging due to past associations with low-quality links.

Solutions

We ensured transparent communication with the client, providing regular updates on progress. Vinod’s targeted outreach for quality backlinks and our comprehensive technical fixes helped rebuild the site’s credibility and authority in the eyes of search engines.

Client Feedback

The client was highly satisfied with the outcome, noting a remarkable increase in both online visibility and client inquiries. Here’s their feedback:

“Upgraph delivered results where other agencies failed. We’ve seen a dramatic improvement in our online presence, and our phones are ringing more than ever before. The team’s expertise and transparency were exactly what we needed.”

Conclusion

This case study illustrates how a well-rounded SEO strategy, focused on both technical fixes and local optimization, can transform a business’s digital presence. By tackling the firm’s technical issues, optimizing their content, and executing a targeted link-building campaign, we helped this San Antonio divorce law firm achieve outstanding growth.