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At Upgraph, every team member brings their unique expertise to tackle complex problems. Today, we’re spotlighting Muntasir Mahmud, one of our talented SEO strategists, who recently cracked a particularly tough SEO challenge for a client.
The Challenge: A Traffic Plateau
The client, an e-commerce business specializing in organic skincare, was struggling with a significant plateau in organic traffic. Despite publishing regular content and having optimized product pages, their rankings for key terms remained stagnant, and conversions were dipping.
Muntasir’s Strategy: Breaking Down the Problem
1. Comprehensive Site Audit
Muntasir began by conducting an in-depth audit using tools like Screaming Frog and Ahrefs. He uncovered several hidden issues, including slow page load speeds, thin content on category pages, and poorly optimized internal linking.
2. Fixing Technical SEO
One critical problem was the site’s Core Web Vitals. Muntasir collaborated with the development team to optimize images, implement lazy loading, and clean up unnecessary scripts, which significantly improved load times.
3. Revamping Content Strategy
He noticed the blog was targeting overly competitive keywords without addressing niche topics. Muntasir restructured the content plan to focus on long-tail keywords and high-intent queries like “best organic face masks for acne-prone skin.”
4. Internal Linking Overhaul
Muntasir strategically revamped the internal linking structure, ensuring that high-priority product and category pages received better link equity.
5. Building Authority
Finally, Muntasir spearheaded a link-building campaign targeting high-authority skincare blogs and magazines. His outreach secured 12 guest posts and 30 backlinks in just two months.
The Results: A Traffic Surge
Within three months:
- Organic traffic increased by 45%.
- Rankings for key terms like “organic skincare products” moved from page 4 to page 1.
- Monthly conversions saw a 35% jump.
Muntasir’s Takeaway
“SEO is about finding the missing puzzle pieces,” Muntasir says. “In this case, solving technical issues and targeting the right audience made all the difference. Teamwork and a tailored approach were key to success.”
At Upgraph, stories like Muntasir’s remind us of the power of expertise and persistence. Have an SEO challenge of your own? Let us solve it for you!
