Skip to content 
Let’s play a quick game.
What do Pathao, Sheba.xyz, and Chaldal have in common—besides being Bangladeshi startups?
They all used press releases early on.
Not Facebook ads. Not viral TikToks. Not influencer shoutouts.
They told their story to the news—and got noticed.
Still think press releases are “old school”?
Let me paint a picture.
You’re a brand-new startup in Dhaka.
You’ve built a great product. Your friends love it.
But no one else knows.
Google shows nothing. You get no media coverage. No authority. No buzz.
It feels like your business doesn’t even exist.
That’s where press releases change the game.
They give your startup instant credibility, media visibility, and SEO benefits.
And in Bangladesh—where newspaper coverage still holds power—they’re even more valuable.
In this post, I’ll show you why press releases are crucial for startups in Bangladesh—and how you can use them wisely from day one.
1. Builds Instant Trust and Credibility
Imagine this.
You launch a startup and get featured in Prothom Alo or The Daily Star.
Now people see your business not as a random Facebook page—but as a real company.
That’s the power of press releases.
Startups need credibility fast.
You don’t have big offices, years of history, or tons of testimonials.
But when you’re covered by a respected newspaper, people assume you’re legit.
Investors notice.
Customers take you seriously.
Even your parents finally understand what you’re doing.
In a country like Bangladesh—where people still trust print media more than banner ads—that coverage is gold.
2. Makes You Google-Friendly
Here’s a fact:
When someone hears about your startup, the first thing they do is Google you.
If nothing shows up?
You lose trust.
But if your press release is picked up by online news outlets?
Boom. Now you’ve got:
- News articles about you
- Backlinks to your site
- SEO juice that helps you rank
- A better chance of appearing on Page 1
You don’t need to beg Google.
You just need a few press releases in the right places.
In a crowded startup scene, this is your shortcut to visibility.
3. Drives Free, Organic Traffic
Facebook ads cost money.
Google ads? Even more.
Press releases, on the other hand, can bring in free traffic from reputable media sources.
Let’s say your startup gets featured in Dhaka Tribune.
Readers click the link.
They land on your website.
They start exploring. Some even convert.
And unlike ads, that story stays online—helping you get traffic today, tomorrow, next month.
Think of it as the cheapest billboard that keeps working long after it’s been published.
4. Helps with Investor Outreach
You’re a startup.
You need funding.
But investors want proof you’re doing something real.
Showing them you’ve been featured in top newspapers?
That’s social proof.
It says:
“We’re not just an idea. We’re getting noticed. We’re making moves.”
I know a founder who landed his first funding round after a press release caught the attention of a local angel investor.
Why?
Because credibility sells.
And a press release makes you look like you’ve already started winning.
5. Kickstarts Your Startup’s Story
Your first press release isn’t just an announcement.
It’s the beginning of your brand story.
You get to shape the narrative.
You decide what people hear first.
You define your mission, your why, your promise.
And once your story’s in the media?
It gets shared. Referenced. Quoted.
Suddenly, your brand identity isn’t just yours—it becomes part of public conversation.
And that’s the kind of story that grows.
6. Gives You PR Material to Reuse
One underrated perk?
Press releases give you reusable content:
- Pull quotes for your website
- Snippets for your LinkedIn and Facebook pages
- Screenshots to send to investors or partners
- “As featured in” badges for your homepage
- Material for email campaigns or pitch decks
Basically, one press release fuels 10+ other brand assets.
Not bad for something that takes an hour to write.
7. Gets You in Front of the Right Audience
Think press releases are boring? Not if they’re done right.
With the right targeting, you can reach:
- Young professionals reading The Business Standard
- Tech fans browsing Bangla Tribune’s startup section
- Industry leaders tracking business updates in The Daily Star
Instead of shouting into the void, you’re landing in curated spaces where your future customers and partners already hang out.
And that beats boosting another Facebook post hoping it gets seen.
8. It’s Still Underrated in Bangladesh
Here’s a little secret:
Most startups in Bangladesh don’t send press releases.
They think it’s too corporate. Or only for big brands.
Which means—you can stand out.
While others are figuring out Facebook ads, you’re getting media coverage that sticks.
While others are copying Western trends, you’re getting local trust through local newspapers.
The window is still open.
Use it before it becomes overcrowded.
Frequently Asked Questions (FAQs)
1. Should I send a press release or just run Facebook ads?
Both have their place. But if you want long-term brand visibility and trust, press releases are more powerful—and often cheaper in the long run.
2. Which newspapers are best for startups?
Try The Daily Star, Dhaka Tribune, The Business Standard for English readers. For Bangla, go with Prothom Alo, Kaler Kantho, or Bangladesh Pratidin.
3. Can I write my own press release?
Yes. Keep it simple. Focus on your “why,” your solution, and who it helps. Make it newsworthy, not salesy.
4. Do newspapers charge to publish press releases?
Sometimes, yes. Some placements are paid (especially if you want guaranteed publication). But many outlets cover newsworthy stories for free.
5. What if no one picks up my release?
Refine your story. Try again. Or work with someone who knows how to pitch better. Getting ignored once isn’t the end.
6. How often should startups send press releases?
Not every week. But anytime you have real news—launch, funding, partnership, expansion—it’s worth sending.
7. Is a press release enough to go viral?
Not on its own. But it gives you a strong foundation. Combine it with social media, email, and digital PR for bigger reach.
What to Do Next
If you’re a Bangladeshi startup and haven’t sent a press release yet—start now.
Pick your angle.
Write a short, newsy release.
Reach out to the right editors.
Share the coverage everywhere.
And if you need help writing or pitching it—just say the word.
Let’s Recap
- Press releases build credibility fast
- They help you rank on Google and get free traffic
- They give you investor material and media exposure
- Most startups in Bangladesh still ignore them (your chance to shine)
You don’t need a fancy PR firm.
Just a good story and a smart send.
